Decisive trial begins: U.S. Department of Justice takes on Google over advertising monopoly
This Monday marks a significant chapter in the antitrust litigation, as the U.S. Department of Justice begins a landmark trial against Google, seeking to address its alleged monopolistic control of the online advertising industry. The trial, which is being overseen by Judge Leonie Brinkema in the U.S. District Court for the Eastern District of Virginia, highlights the breadth of Google’s advertising technology. At the heart of the case is Google Ad Manager, a robust suite used by websites globally to manage ad sales. The technology orchestrates real-time bidding for ad placements, effectively dominating the market and crowding out potential competitors.…